Being your own boss by becoming an entrepreneur has its own charm. However, it has its own challenges as well. Most of the businesses die within a few months of their commencement.
A successful business requires proper planning and strong will power to face the initial problems, however, once out of this phase, they can rapidly move up the success ladder.
Here are 6 keys to boot up your small business:
1— Passion, the basis for taking off your small business
Creating a business is not for everyone, but developing and sustaining it is even more complicated.
When I started out, I looked for a long time how to attract enough customers to have a long-term forecast. Like any young entrepreneur, I had a difficult time with anxiety and uncertainty in my stomach. And, do you know what made me hold on? My passion and self-confidence guided what I was manifesting in the long run.
If you survive the early years, being the most crucial ones, you will face hurdles, but you will sustain. Make this year the one where you re-develop your passion. Take a moment to sit down and remember why you started entrepreneurship. Don’t lose sight of your passion. All problems and challenges prepare you for some extraordinary achievements. Always remember, “Tough times don’t last, but, tough people do.”
Regularly come back to reality by reconnecting to your family, near and dear ones and mentors. Be ready to readjust and don’t lose sight of your objectives.
2— Invest some time by distancing from your business
To grow your business, you need to move away from it to better focus on it.
Whether it’s once a week or twice a month, spend that time to expand your vision by reading good articles/books, meeting your mentor, attending a conference, or participating in something that feeds you.
If you stay immersed in the routine activities of your business, you will never find the time to refine your future vision, planning, put marketing strategies in place and to use the levers that allow you to grow.
This decompression time is vital.
Plan them and commit to taking it.
3— Build a team according to your objective, your values , and your mission
The people you hire to make up your team must match your values. Recruit personalities rather than skills. All successful entrepreneurs need a motivated team that supports them, understands them and spreads the vision of the business outside. Team spirit gives strength to any business. The corporate culture strengthens your brand image.
4— Invest in your marketing
Marketing is the black point of many entrepreneurs because marketing is accepting to sell yourself, to stage yourself in order to attract customers.
Marketing should come before any other investment. Even alone, you can market yourself, sell yourself.
Often, if the budget is too short and the management challenges are too pervasive, small businesses cut the marketing budget. This is the worst mistake.
Before you make a payment, invest some time and money in marketing, because, Without marketing, there will be no customers, Without customers, no sales, and Without sales, you can say goodbye to your business.
Your marketing strategy begins with the creation of your website if you do not have one to have online visibility.
Your online presence also goes through social networks but having an e-commerce site allowing you to sell products and services 24/24 are the minimum for any business these days.
Life is not to wait for the storms to pass, it is to learn how to dance in the rain.
5— Boost your email marketing
We just talked about online presence. It is inevitably accompanied by the collection of personal data such as the email address of prospects. With this information, you have the opportunity to facilitate your prospecting.
Indeed, to really get a small business off the ground, you have to put your efforts into email marketing. Each year emailing takes more and more weight in the relationship between companies and their prospects. Even if they are part of a global digital marketing strategy where social media play a preponderant role, they are still the ones that convert prospects the most to customers. Emailing campaigns are also the best way to target potential customers and retain existing customers.
6— Focus on current customers to grow your business
Acquiring new customers is important. However, I advise you to devote a substantial part of your time and resources to existing customers. Continue to build a strong relationship with them.
They are your best brand ambassadors for increasing your sales. Customers who trust you certainly want to buy more from you. By making it easier for them to purchase additional products via upsell or cross-sell, you will quickly see that selling to an existing customer costs less than finding a new customer.
Making your business flourish is entirely possible if you follow these 6 keys. You realize that it is more vision and mindset than trying to create opportunities. Naturally, sales will come through a good marketing strategy that must reflect your passion, your brand and transmit your values. Obviously, you can’t do it alone. At the beginning maybe, but growing up and welcoming members to your team proves your success. Then make sure that your employees are in the image of your company and that they pursue your mission together.